By Boye Oni, Tech2MR ·
Google Ads: catch people who are ready
Someone searching "winter tires near me" or "web designer Moncton" already has a need. Search ads put you in front of them at that moment. Call ads and location extensions make it easy to phone or find you.
- Best for urgent or high-intent services
- Pays per click, so keyword choice matters
- Needs a landing page that answers the search
Facebook and Instagram: create demand
Meta ads reach people by location, interests and behaviour, before they search. They work well for seasonal offers, events, new locations and visual products.
- Best for offers, events and visual businesses
- Creative matters more than on Google
- Retargeting brings back people who visited but didn't book
How to split a small budget
Start with the channel closest to the sale. For most service businesses that is Google Search. Add Meta once tracking is in place, and move budget each month toward whichever channel brings cheaper customers.
Set up tracking before you spend
Without tracking you are guessing. Before launching, set up:
- Google Ads conversion tags and the Meta Pixel
- Call tracking or click-to-call tracking
- Form and booking confirmations counted as conversions
- A simple monthly report: spend, leads, bookings and cost per customer
Common mistakes
- Boosting posts with no clear offer or audience
- Sending ads to the homepage instead of a focused landing page
- Judging ads by clicks and likes instead of customers
- Turning ads off before they have enough data to optimise
Need a hand with this?
- Google & Facebook Ads Management
Search, Display and Meta campaigns tracked to calls, bookings and sales.
- Social Media Management
Monthly calendars, designed posts, short videos and paid boosts.